Cogency Software and Headstrong Announce Strategic Partnership 
Leading Software Provider to Leverage Global Consultancy’s Financial Services Expertise
BURLINGAME, CA and NEW YORK, NY JANUARY 30, 2006 – Cogency Software, Inc., the provider of integrated management solutions for the alternative investment space, and Headstrong, a premier global consultancy, today announced the formation of a strategic partnership. With the agreement, Headstrong becomes Cogency’s development partner with a primary objective of further augmenting Cogency’s ability to deliver high quality industry solutions using the Cogency Wisdom™ development platform.
“Cogency is in the business of serving the complete alternative investment ecosystem: hedge funds, funds of funds, prime brokers and fund administrators. We have committed our resources to providing our clients with portfolio reporting, performance analytics, P&L analysis, accounting, and industry-specific investor management solutions,” said Avanish Sahai, CEO of Cogency. “With Headstrong’s deep financial services domain knowledge and significant U.S. and offshore development presence, we’re confident that this arrangement will allow us to fulfill our vision of enabling the alternative investment industry to manage and report based on precise, immediate intelligence.”
“We are proud to have Cogency as a business partner and look forward to supporting their growth as they leverage our product development capabilities to expand their capacity in a cost effective manner,” said Arjun Malhotra, Headstrong’s chairman and CEO. “This partnership is further evidence that our focused attention to distributed software development combined with our financial services domain knowledge is a true differentiator in the marketplace.”
The partnership with Cogency is the latest of several companies (ISVs or software product) that Headstrong supports using their distributed development model, which leverages the talent of India-based, domain-specific centers with the legacy methodology heritage of Headstrong. “This unique model ensures the quality delivery of our services for our clients and continues to be a differentiator for our company,” added Malhotra.
About Headstrong
Headstrong, Inc. is a global consultancy and financial solutions company that delivers expertise across business processes, management consulting, and technology within Financial Services, Manufacturing, Public Sector, and Service industries. Headstrong helps its clients realize value from their business and technology initiatives while leveraging a steadfast heritage (as James Martin + Co) of strong methodologies and global program management. With Global Delivery Centers (GDC) in two of the leading outsourcing destinations -- India and the Philippines -- and a global resource pool of qualified advisors, Headstrong can deliver a full range of integration services, including strategic assessment, design and implementation, and application development and maintenance both onshore and offshore. With more than 23-years track record of proven results, Headstrong's client base includes many of the world's most respected companies. Headstrong is headquartered near Washington DC, with a global presence across North America, Europe and Asia-Pacific. For more information about Headstrong, visit or e-mail information@headstrong.com.
About Cogency Software
Cogency accelerates business performance by providing integrated management solutions to the alternative investment industry. Hedge funds, funds of hedge funds, prime brokers and fund administrators use Cogency’s solutions to manage and scale their businesses. Our solutions enable clients to gain access to data from limitless sources around their businesses, transform that data into useful information and put it into immediately effective context--enabling them to take action and seize important opportunities that drive revenue and client satisfaction. Cogency Software is headquartered in Burlingame, California.
For more information: www.cogencysoft.com or (650) 685-2500.
Contacts:
FEROUS
James Reno, james.reno@ferous.com
David Eaton, david.eaton@ferous.com
(617) 648-0099








